Privacy Policy

Last Updated: September 29, 2026

This Privacy Policy explains how Denver Modern, LLC ("Denver Modern," "we," "us," or "our") collects, uses, discloses, and retains personal information when you visit denvermodern.com, shop with us online or in our showroom, apply for a trade account, contact us, or interact with our related services. It also explains your privacy choices and rights.

This policy provides notice of our practices. Reading this policy or using our website does not, by itself, provide consent to optional tracking, marketing messages, or other processing that requires separate consent.

Scope and Definitions

"Personal information" or "personal data" means information that identifies, relates to, describes, or can reasonably be linked to an individual or household, as defined by applicable law. "Services" means our website, checkout, customer and trade accounts, showroom transactions, communications, and related shopping and support services.

"Sale," "sharing," and "targeted advertising" have the meanings assigned by applicable privacy laws. These terms may include making identifiers or browsing information available to advertising partners, even when no money is exchanged. A service provider or processor handles information on our behalf; some recipients also process information for their own purposes as described in their policies and as permitted by applicable law.

Personal Information We Collect and Why

We obtain information directly from you, automatically through your use of our Services, and from providers and partners that support payments, delivery, customer relationships, analytics, marketing, and identity matching. Information may be combined across these sources, subject to applicable law and your choices.

• Contact and account information: Name, email address, phone number, billing and delivery addresses, account identifiers, preferences, and authentication information used to create accounts, communicate, and provide services.
• Shopping and transaction information: Products viewed, searches, cart and wishlist contents, purchases, payments and payment status, discounts, returns, refunds, delivery details, and protection-plan or claim information used to fulfill and support orders.
• Device and activity information: IP address, browser and operating system, device and cookie identifiers, approximate location, referring pages, page views, clicks, scrolling, video interactions, timestamps, and related events used to operate, measure, secure, and improve our Services and support advertising.
• Communications and submitted content: Messages, chat transcripts, support requests, reviews, ratings, survey responses, photos, videos, and other material you choose to provide.
• Trade and business information: Company name, business contact details, professional role, business or resale documentation you submit, account eligibility and approval status, company locations, and purchasing information used to administer trade relationships.
• Marketing, consent, and inference information: Subscription choices, consent and opt-out records, campaign interactions, referral identifiers, experiment assignments, and interests inferred from shopping activity, used to manage preferences, measure campaigns, and personalize relevant experiences where permitted.

We also use information for accounting and reporting; inventory and fulfillment coordination; fraud prevention and security; enforcing agreements; responding to lawful requests; establishing, exercising, or defending legal claims; and evaluating business transactions such as a merger or acquisition. If information is required to fulfill an order or provide a requested feature, not providing it may prevent us from completing that request.

Cookies, Pixels, Session Recording, and Identity Matching

We and our providers use cookies, local storage, pixels, tags, scripts, web beacons, and browser-side or server-side event collection. Depending on the feature and configuration, these technologies help operate the store, remember preferences, measure activity, diagnose issues, personalize experiences, attribute sales, and deliver or measure advertising.

• Essential functionality: Cart, checkout, account authentication, security, fraud prevention, and storage of privacy choices.
• Preferences and shopping features: Wishlists, product recommendations, video experiences, and other requested functionality.
• Analytics and experimentation: Website usage, conversion measurement, performance diagnostics, session recordings, heatmaps, and testing of content, offers, or prices.
• Advertising and identity matching: Connecting browsing or purchase events with advertising interactions, customer records, and identifiers to support attribution, audience creation, and marketing where permitted.

Session recording and communications

We use Microsoft Clarity and Microsoft Advertising to understand website interactions through behavioral metrics, heatmaps, and session replay and to improve and market our products and services. Website usage information is collected using first- and third-party cookies and similar technologies for site optimization, understanding product interest, fraud prevention, security, and advertising. See the Microsoft Privacy Statement for how Microsoft collects and uses information.

Session-recording and diagnostic functionality may capture page content, navigation, clicks, scrolling, mouse or touch activity, device information, and interaction events. Information submitted through chat, forms, reviews, or support features may be received and stored by the providers supporting those features. Applicable consent and opt-out requirements still apply to these technologies.

Please do not enter payment-card details, passwords, government identification numbers, health information, or other sensitive information into chat, reviews, or general free-text fields. Use the designated secure payment or account interface when providing information needed for those services.

First-party and server-side collection

Blotout EdgeTag supports event collection, customer recognition, identity matching, and connections to marketing and analytics destinations. Opensend supports visitor identification and marketing, including matching website activity with contact information. Nostra supports website delivery and performance and may process identifiers and activity information through its enabled services.

Information handled through these technologies may include IP addresses, online identifiers, browsing and transaction events, and contact information or hashed contact identifiers. Hashing or sending information through our own domain does not necessarily make it anonymous. Cookie choices and applicable opt-out rights are relevant to both browser-based and server-side processing.

Managing cookies and advertising choices

Use Manage Preferences in our website footer to review available cookie categories, or visit Do Not Sell or Share My Personal Information for opt-out options. Where applicable law requires consent for particular processing, that processing requires your separate consent. You may withdraw consent through the relevant controls or contact us for assistance.

Declining optional cookies does not require you to leave the website. Necessary processing for requested services, security, transactions, and privacy choices may continue. Some optional features may be unavailable or work differently, and you may still see non-personalized advertising or ads based on information a platform obtained independently.

Browser-level choices generally apply to the browser or device where they are made. You may need to renew your choices after clearing cookies or switching browsers or devices. Email and text-message subscriptions have separate unsubscribe controls. Global Privacy Control is addressed in the Browser Privacy Signals section below.

Connected Services and Data Sharing

Our connected providers and tools are grouped below by purpose. The information involved depends on the service you use, the permissions and features enabled, and your choices. Not every tool receives information about every visitor, and an installed administrative app is not necessarily a browser-tracking tool.

Service providers support our operations under applicable agreements. Advertising, social, payment, financing, review, and other partners may also act independently for some activities. Links to provider privacy notices explain their own practices; they do not replace our responsibility to explain our use of your information.

We may also disclose information to payment processors, banks, delivery carriers, warehouses, installation or delivery partners, professional advisers, and other providers necessary to perform requested services or meet legal obligations. In a business sale or reorganization, information may be disclosed to advisers or a successor, subject to applicable safeguards. Public reviews and other content you choose to publish may be visible to other users.

We update this policy as our practices and providers change. A provider's removal from our current systems does not necessarily mean all information previously supplied to that provider has been deleted; retention and deletion depend on the purpose, applicable obligations, and relevant requests.

Email, Text Messages, and Other Marketing

We use Klaviyo, Alia, Shopify Forms, Dataships, and related tools to collect subscription preferences and support marketing communications. Notify Me! supports requested availability, wishlist, or preorder-related notifications. PostPilot supports direct-mail campaigns, and our advertising and identity-matching providers support other marketing activities where permitted.

If you separately opt in to promotional text messages, we may send marketing, product, and cart-reminder texts, including messages using automated technology. Consent to marketing texts is not a condition of purchase. Message frequency varies and message and data rates may apply. Reply STOP to unsubscribe or HELP for help, or contact us at [email protected].

Mobile information, text-message opt-in data, and consent will not be sold or shared with third parties or affiliates for their own marketing or promotional purposes. We may disclose this information to providers supporting our messaging program, such as messaging platforms and carriers, to deliver messages and honor your choices.

Website activity and cookies may be used to identify cart activity and support cart reminders, subject to applicable consent requirements and your messaging choices. You may unsubscribe from marketing emails using the unsubscribe link in those messages, and request that we stop direct mail by contacting us. Opting out of marketing does not stop necessary order, account, safety, or service communications.

Trade Accounts, Reviews, and Customer Support

We use Shopify, Nutshell, Zapier, and our custom integrations to administer trade applications, company and contact records, approvals, and customer relationships. Information may move between these systems to keep records current and support your account or purchases.

REVIEWS.io supports review invitations, ratings, questions, and content you submit. If you submit a public review or media, the content and accompanying display information may be published. Avoid including information you do not want made public.

Gorgias, Shopify Inbox, Sprout Social, and enabled support features help us manage inquiries and relevant customer or order records. We may use automation or AI-assisted tools to support internal administration, analysis, and responses. Information supplied to those tools depends on the workflow and the records authorized staff make available; this does not mean every customer interaction is handled by AI.

Sensitive Personal Information

Payment and account services may involve information treated as sensitive under applicable law, such as account credentials or financial-account details used with required access information. We use that information to provide requested services, authenticate accounts, process payments, maintain security, and meet legal obligations.

We do not request sensitive traits such as health information, racial or ethnic origin, religious beliefs, or biometric identifiers for marketing. Approximate location derived from an IP address is different from precise geolocation. Please avoid submitting unnecessary sensitive information in trade documents, support requests, or public content. Where applicable, you may request limitations on certain uses or disclosures of sensitive information.

Retention, Security, and International Transfers

Retention criteria

We retain personal information for the time reasonably needed for the purposes described in this policy, subject to legal obligations, disputes, and valid preservation requirements. The period varies by data category, service, and relationship:

• Account, contact, and trade records: While needed to administer the relationship, maintain relevant business records, and resolve outstanding matters.
• Orders, payments, delivery, returns, and claims: While needed to fulfill and support transactions and meet accounting, tax, warranty, fraud-prevention, or legal requirements.
• Marketing and consent records: While needed for authorized communications and preference management. We may retain a limited suppression or consent record to honor an opt-out or document compliance.
• Device, analytics, advertising, experiment, and recording data: For the measurement, diagnostic, security, or campaign purpose, considering the provider settings and whether identifiable information remains necessary.
• Support communications and submitted content: While needed to resolve and document inquiries, administer claims, or maintain content you have chosen to publish.

When information is no longer needed, it is deleted or de-identified, subject to applicable retention obligations and backup-management processes. Contact us for information about retention relevant to your request.

Security

We use reasonable administrative, technical, and organizational safeguards appropriate to the information we handle. No website, transmission method, or storage system can be guaranteed completely secure.

International processing

Denver Modern operates in the United States, and our providers may process information in the United States and other countries. Where applicable law requires safeguards for international transfers, we use an appropriate legal mechanism. Merely visiting our website is not treated as blanket consent to an international transfer.

Your US State Privacy Rights

Depending on where you live, the law that applies to us, and the nature of your information, you may have rights to access or confirm processing; obtain a portable copy; correct inaccuracies; request deletion; opt out of sale, sharing, or targeted advertising; opt out of certain profiling; limit certain sensitive-data processing; and appeal a denied request. We will not unlawfully discriminate against you for exercising applicable rights.

Requests, verification, and authorized agents

Email [email protected] with the subject "Privacy Request," write to the address below, or use our opt-out page. Describe your request and the information needed to locate the relevant records, but do not send sensitive identity documents unless we request them through an appropriate channel.

For access, correction, or deletion requests, we may verify your identity using information reasonably necessary for the request. You may use an authorized agent where permitted by law; we may request evidence of authorization and, when appropriate, direct verification. Opt-out requests are handled under the verification rules applicable to those requests, rather than automatically requiring the same proof as an access request.

We respond within the period required by applicable law and explain any permitted extension or exception. To appeal a denial where an appeal right applies, reply to our response or email us with the subject "Privacy Appeal." If an appeal is denied, you may contact the relevant state privacy regulator or Attorney General.

Additional Information for California Residents

This section supplements the rest of this policy where the California Consumer Privacy Act, as amended, applies. The collection, purposes, recipients, and retention criteria described above also apply to the categories below.

Our relevant personal-information categories include identifiers; California customer-record information; commercial information; internet or network activity; approximate geolocation; professional or employment-related information provided for trade accounts; visual or other content you voluntarily submit; and inferences about preferences. Account credentials and payment-related information may be sensitive personal information when they meet the legal definition.

We collect these categories from you, from your interactions with us, and from the providers and partners described above. During the preceding 12 months, our practices may have included disclosing these categories to the corresponding recipients for the stated operational and commercial purposes, subject to the services used and applicable settings.

Categories and recipients

• Identifiers, customer records, and commercial information: Commerce, payment, fulfillment, protection, customer-support, messaging, CRM, reporting, and authorized integration providers.
• Internet activity, approximate location, and inferences: Analytics, performance, experimentation, personalization, marketing, identity-matching, and advertising providers.
• Professional and trade information: Trade-account, CRM, commerce, and authorized workflow providers.
• Reviews, visual content, and communications: Review, media, support, and related service providers; public audiences where you choose to publish content.
• Sensitive account or payment information: Relevant authentication, security, payment, and financing providers for the requested service and related obligations.

Sale, sharing, and targeted advertising

Disclosures to advertising, audience, identity-matching, and marketing partners may constitute sale or sharing under California law, even without a monetary payment. Information involved may include identifiers and contact information, commercial information, internet activity, approximate location, and inferences. The relevant recipients include the advertising, audience, identity-matching, and marketing providers identified in the connected-services table, as applicable to our enabled integrations.

You can opt out through Do Not Sell or Share My Personal Information and applicable browser opt-out signals. Our restrictions on mobile messaging information are described in the text-message section and are not overridden by this general description of marketing disclosures.

California residents may exercise applicable rights to know, access, correct, delete, and obtain portable information, opt out of sale or sharing, and limit certain uses or disclosures of sensitive information. We generally respond to verifiable access, correction, and deletion requests within 45 days, with a permitted extension when reasonably necessary and notice is provided. Other requests, including opt-outs, are handled within their applicable legal deadlines. We do not impose a fixed 12- or 24-month limit on access rights where the law requires a broader response.

Where a promotion constitutes a financial incentive subject to California law, the specific notice and terms for that offer explain participation, withdrawal, and the material terms. This policy does not replace any separate notice required for a particular incentive.

Communications and Recording Notice

Our website uses third-party technologies for analytics, session recording, advertising, and communications as described above. These technologies may receive information about your website interactions and content submitted through the features they support.

Where prior consent is required under applicable communications, recording, or privacy law, it must be obtained through the relevant notice and consent mechanism before the covered processing. This policy is not itself a request for you to waive legal rights, and you are not asked to consent on behalf of other people. You may decline optional tracking and use the privacy controls described above without being required to leave the website.

EU, EEA, and UK Privacy Rights

Where EU or UK data-protection law applies to our processing, Denver Modern acts as a controller for the purposes it determines. Depending on the activity, our legal bases include performing or taking steps toward a contract, complying with legal obligations, pursuing legitimate interests such as secure service delivery and business administration where those interests are not overridden by your rights, and consent where required.

Subject to applicable conditions and exceptions, you may request access, correction, erasure, restriction, or portability; object to processing, including direct marketing; and withdraw consent without affecting the lawfulness of processing before withdrawal. Contact us using the details below. You may also complain to the competent data-protection authority, including the UK Information Commissioner's Office where applicable.

Social Media

When you interact with Denver Modern on Facebook, Instagram, Pinterest, TikTok, or other social platforms, we receive information you share with us and information the platform makes available, such as messages, public profile details, and engagement reports. The platform also processes information under its own terms and privacy notice. Platform-specific legal roles may differ by feature, including where joint-controller arrangements apply to particular insights services.

Browser Privacy Signals

We honor recognized universal opt-out signals, including Global Privacy Control, as requests to opt out of sale, sharing, or targeted advertising where required by applicable law. Such a signal is not the same as withdrawing every consent, deleting your account, or unsubscribing from email or text messages. Contact us if you need help applying your choices to account-linked information.

We do not treat the older browser Do Not Track setting as equivalent to Global Privacy Control. Use the privacy controls described in this policy to submit your preferences and requests.

Children's Privacy

Our Services are intended for adults, not children. We do not knowingly sell or share the personal information of children under 16 for cross-context behavioral advertising. Additional protections may apply to minors under applicable law.

If you believe a child has provided personal information to us, contact [email protected]. We will investigate and take appropriate action, including deletion where required. A parent or guardian may contact us to exercise applicable rights concerning their child's information.

California Shine the Light

Where California Civil Code section 1798.83 applies, California residents with an established business relationship may request information about certain disclosures of personal information to third parties for their own direct-marketing purposes. Contact us using the information below and identify your request as a "Shine the Light Request."

California Minor Users

Where California Business and Professions Code section 22581 applies, a California resident under 18 who is a registered user may request removal of content they publicly posted through our Services. Contact us with the account information and the location of the content. Removal is subject to legal exceptions and does not necessarily ensure complete or comprehensive removal of every copy.

Links to Other Websites

Our Services may link to websites, payment services, social platforms, or other services operated by third parties. Their privacy practices are governed by their own notices. Review those notices before providing personal information or using optional third-party services.

Changes to This Policy

We may update this policy to reflect changes in our practices, services, or legal obligations. The Last Updated date identifies the current version. Where required, we will provide additional notice or obtain consent before a material change affects how we use your information.

Contact Us

For questions, privacy requests, or help with your choices, contact Denver Modern, LLC by email at [email protected] or by mail at 3857 Steele Street, Suite 1287, Denver, CO 80205, United States. Use "Privacy Request" or "Privacy Appeal" in the subject line when applicable.